Today’s DP has this story titled “Frontier Airlines Won’t Be Landing on Wall Street.” The upshot? Frontier has pulled their IPO which was initially filed – bad timing! – back in March. My take? As a frequent business traveler to the West Coast, I often opt for Southwest, even at a slightly higher price point. Frontier’s bungled attempt at charging extra for an unoccupied middle seat – no extra charge and standard procedure on Southwest flights until at least September – was an epic marketing fail. So, bottom line, it’s probably best for all concerned that they shelve the IPO for now. At least until their load factor rises from below 70% to above 90%. And also until after that guy in the middle seat stops coughing. Ahem.
DENVER, CO: Brandon Wilson of AvidJet disinfects a Frontier airplane with a fogger at Denver International Airport on May 6, 2020. Photo by AAron Ontiveroz/Denver Post.
What’s that ya say?
Frontier won’t be landing on Wall Street any time soon?
No worries. At least you’re not sitting in the middle seat!